Assignment 1 task 5

 
 One of the presentations was about the use of pastels in early 50's advertisements for women. I thought about how the same concept could be applied to men's advertising. Normally men's sports advertisements feature strong bold colours, a bright school bus yellow in this case. Using photoshop, I replaced the bright, bold yellow with subdued pastels. I think the change of colour has a huge effect on how the advertisement is viewed. Before the change, the attitude in the ad is about man power and a bit of bad ass mixed in, if running through barbed wire shirtless is any indication of how bad ass sports are, but with the pastel purple the BANG in the image kind of flops.

 

Assignment 1 Task 4

Jewelry without colour seems a bit obsolete. Growing up as a girl you often observe the jewelry your mom wears or stores away in her dresser. I think we are more fascinated with the colour of the jewels than the value of the jewelry itself. The value of the gems are based on colour as well. Turning my image black and white takes the 'sparkle' away. The jewelry doesn't seem as precious or worth investigating though instead of being distracted by the type of precious metals or gems, we are instead engaged by the symbolism of the jewelry. The image appears more modest than it would be with colour. The image would be about value and beauty rather than the religious symbol it is in black and white.