One of the presentations was about the use of pastels in early 50's advertisements for women. I thought about how the same concept could be applied to men's advertising. Normally men's sports advertisements feature strong bold colours, a bright school bus yellow in this case. Using photoshop, I replaced the bright, bold yellow with subdued pastels. I think the change of colour has a huge effect on how the advertisement is viewed. Before the change, the attitude in the ad is about man power and a bit of bad ass mixed in, if running through barbed wire shirtless is any indication of how bad ass sports are, but with the pastel purple the BANG in the image kind of flops.
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